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"Playing to Win" "Playing to Win" is John's monthly column in Comics & Games Retailer magazine, a business trade journal aimed at giving advice to hobby retailers. "Playing to Win" has been running for over six years, with John writing on a diverse range of topics. A few sample columns are available by clicking on the links below. "Customer Service 911" -- How to deal with a customer service emergency (November 2004) "Selling the Experience" -- Selling games involves more than just showing customers the box (August 2005) "Return on Investment " -- Evaluating how beneficial attending a trade show (March 2006) "The Art of the Matter " -- How production values impact a game's sales (July 2006) "Four Steps to a Better Business Relationship " -- Ways for game publishers and retailers to improve their relationship |
